Our Branding Process — Crafting a visual identity that tells your unique story.
1. Brand Discovery
We start by digging deep into your brand's DNA. Through workshops and market analysis, we define your core values, mission, and target audience. This strategic foundation ensures that every visual element we create later is meaningful and resonates with the right people.
2. Concept Development
This is where ideas take shape. We explore various metaphors, typography, and symbols through extensive sketching. We generate multiple distinct directions—from minimalist to expressive—to find the perfect visual metaphor that captures your essence.
3. Visual Refinement
A logo is just the beginning. We refine the chosen concept and build a comprehensive visual system around it. This includes defining color palettes, typography hierarchies, and graphic patterns, ensuring your brand looks cohesive across business cards, social media, and packaging.
4. Brand Guidelines
We don't just send a file; we present a solution. You receive a professional mockup presentation to see your brand in real-life contexts. Finally, we compile a detailed Brand Book (Guidelines) that teaches you and your team how to use the identity correctly to maintain consistency forever.
We don’t just draw logos; we build enduring brand identities that resonate.
Every curve and color choice is intentional. We combine strategic thinking with artistic craftsmanship to create visual systems that stand the test of time. From startups finding their voice to established companies rebranding, our approach ensures your identity is distinct, memorable, and versatile across all touchpoints.
65+
Unique visual directions and sketches generated to find the perfect metaphor for your brand essence.
99%
Achieved through comprehensive guidelines that ensure your logo looks perfect on every medium, from apps to billboards.
2
Dedicated to translating complex business values into simple, powerful visual symbols.
Have a project in mind? Let’s discuss it.
Not sure where to start? Book a free 15-minute consultation with our design experts. We’ll analyze your needs and suggest the best technical solution for your business—no strings attached.
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Meet the Team Behind Aurorina.
A diverse group of designers, developers, and strategists united by a passion for digital excellence.
Elias Lindqvist
Managing Director
Astrid Berg
Head of Marketing
Oscar Ekström
QA Engineer
Elin Svensson
Head of Client Services
Maja Andersson
Data Analyst
Luka Fonm
Head of Design
Ida Nilsson
Developer
Filip Holm
Lead Frontend Engineer
Partners.
Common questions.
Everything you need to know about our design and development process. Can't find the answer you're looking for? Feel free to contact our team.
The timeline depends on the project's complexity. A standard landing page usually takes 2–3 weeks, while a full corporate website or e-commerce platform can take 6–10 weeks. We will provide a detailed roadmap during the Discovery phase.
Absolutely. If you already have a brand book, logo, and color palette, we will integrate them seamlessly into the new design. If not, we can help you develop a visual identity from scratch as part of our branding service.
Yes, definitely. We adopt a "mobile-first" approach, meaning we design and test your site to ensure it looks perfect and functions smoothly on smartphones, tablets, and desktops of all sizes.
We don't just disappear after launch. We offer post-launch support packages that include security updates, bug fixes, and minor content changes. We can also train your team to manage the site independently via CMS.
We offer transparent pricing based on the scope of work. Typically, we require a 50% deposit to start the project, with the remaining balance due upon completion. We provide a detailed contract outlining all costs with no hidden fees.